Audience Insights

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Definition

Audience Insights are analytics provided specifically for the marketer to gain actionable insights and recommendations to reach engagement and conversion goals.

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Products

605 Impact
By 605
605 Impact is a self-serve platform to measure the impact of linear and cross platform campaigns on influencing consumer behaviors.
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Allspark
By Near
Allspark enables marketers to curate diverse audiences across geographies based on large scale real world data sets such as home/work location, brand affinity, geo-radius and many more. Demographic profiling created based on lookalikes and cohorts fr...
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Amplitude Digital Optimization System
By Amplitude
Amplitude’s Digital Optimization System helps digital teams deeply understand customer behavior in the digital product, predict which features and actions lead to business outcomes, and adapt each experience in real time to maximize its business impa...
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ConneXions
By Claritas
Claritas ConneXions integrates consumer usage of technology with demographics and lifestyle attributes to enable companies focused on technology to use smart data to drive their marketing strategies. Exclusive to ConneXions is Claritas Technodoption,...
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Cubeyou
By Cubeyou
Cubeyou brings together the most robust consumer data sources available, both online and offline. Leverage social media statistics, syndicated studies, government surveys, and more - even your own data.
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Dstillery Audiences
By Dstillery
Dstillery’s Audience solutions help you discover and activate new potential customers that align with your brand DNA, to drive awareness, engagement and ultimately revenue growth. Discover new consumers that behave (visit sites, open apps, visit stor...
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Facebook Pixel for Magento 2
By Magefan
Magento 2 Facebook Pixel Extension allows you to integrate Facebook pixel into your Magento 2 Website pages without any effort but with maximum benefit. Facebook pixel is a piece of code added to your website pages code that tracks customer's behavio...
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InfoScout OmniPanel
By Numerator
InfoScout OmniPanel is America's largest and most representative purchase panel, providing you with a unified view of the omnichannel shopper. Gamified shopping rewards encourage real people to complete shopper surveys and snap pictures of every rece...
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Integrated Audience Analysis
By Affinio
Affinio’s Integrated Audience Analysis solution reveals hidden audience insights at scale. Designed for the enterprise, the solution turns incomprehensible amounts of consumer data into actionable insights. Affino's unsupervised clustering technology...
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Opportunity Explorer(SM)
By Zeta Global
Opportunity Explorer is a real-time market and consumer data analytics and insights solution. Designed to help marketers identify, segment and act upon growth opportunities for their businesses, Opportunity Explorer(SM) ingests demographic, behaviora...
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CabinetM helps modern marketing and sales teams manage the technology they have and find the tools they need. The CabinetM marketing technology management platform enables full lifecycle support around technology discovery, qualification, implementation, and management. Marketing teams using CabinetM gain critical visibility and leverage to save time, money, drive revenue, and manage digital transformation. The company has built the industry’s most comprehensive database of over 15,000 marketing tools across 500+ categories, and currently has the largest set of marketing stack data as a result of hundreds of marketing stacks that have been built and are being managed on the platform.

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