Audience Insights

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Definition

Audience Insights are analytics provided specifically for the marketer to gain actionable insights and recommendations to reach engagement and conversion goals.

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Products

By 605
605 Impact is a self-serve platform to measure the impact of linear and cross platform campaigns on influencing consumer behaviors.
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By Near
Allspark enables marketers to curate diverse audiences across geographies based on large scale real world data sets such as home/work location, brand affinity, geo-radius and many more. Demographic profiling created based on lookalikes and cohorts fr...
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Claritas ConneXions integrates consumer usage of technology with demographics and lifestyle attributes to enable companies focused on technology to use smart data to drive their marketing strategies. Exclusive to ConneXions is Claritas Technodoption,...
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Cubeyou brings together the most robust consumer data sources available, both online and offline. Leverage social media statistics, syndicated studies, government surveys, and more - even your own data.
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Dstillery’s Audience solutions help you discover and activate new potential customers that align with your brand DNA, to drive awareness, engagement and ultimately revenue growth. Discover new consumers that behave (visit sites, open apps, visit stor...
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InfoScout OmniPanel is America's largest and most representative purchase panel, providing you with a unified view of the omnichannel shopper. Gamified shopping rewards encourage real people to complete shopper surveys and snap pictures of every rece...
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Affinio’s Integrated Audience Analysis solution reveals hidden audience insights at scale. Designed for the enterprise, the solution turns incomprehensible amounts of consumer data into actionable insights. Affino's unsupervised clustering technology...
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Opportunity Explorer is a real-time market and consumer data analytics and insights solution. Designed to help marketers identify, segment and act upon growth opportunities for their businesses, Opportunity Explorer(SM) ingests demographic, behaviora...
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By Oracle
Oracle CX Audience is an audience segmentation tool and customer analytics solution that eliminates the challenges of capturing and analyzing data at scale. It is an open, flexible, cloud platform empowering marketers to operate with less involvemen...
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Protagonist Platform is a software platform specifically designed to analyze complex, cross-platform data sets revealing the underlying beliefs and motivations of consumers. The Protagonist Platform uses advanced natural language processing and machi...
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