Audience Studio is a platform that helps agencies create, explore, and activate custom audiences. With this product, media planners and traders will be able explore the various dimensions of their target audience and create insights-driven audience strategies for their brand clients. In Audience Studio, users can also onboard first-party and third-party data to create custom audiences, explore physical and behavioral attributes, and activate in Dstillery’s DSP or the agency’s preferred DSP.

Dstillery’s Audience solutions help you discover and activate new potential customers that align with your brand DNA, to drive awareness, engagement and ultimately revenue growth. Discover new consumers that behave (visit sites, open apps, visit stores, make purchases) like your best customers derived from your first-party data. Reach custom audiences designed from website visitation behaviors. Using a list of URLs that existing customers or target personas visit, Dstillery will identify new prospects exhibiting similar behaviors. Connect to people who visit relevant locations. Leveraging mobile device activity, you can reach relevant consumers while they are at your store or afterwards across multiple devices.

ID-free Custom AI is a behavioral targeting solution that allows advertisers to reach their best audiences without any user tracking. The technology gives agencies and brands the ability to deliver advertising performance that rivals today’s best cookie-based solutions without using IDs, and instead uses AI to predict the likelihood of conversion based on privacy-safe signals like URL, DMA and time of day.

Custom Search Lookalikes helps advertisers reach the people searching for their brands' keywords on the inventory most likely to drive their campaign goal.