Product Overview
Allspark enables marketers to curate diverse audiences across geographies based on large scale real world data sets such as home/work location, brand affinity, geo-radius and many more. Demographic profiling created based on lookalikes and cohorts from content consumption behavior. Behavioral profiling created based on historical location layered with offline data. Whereabouts ascertained based on weekday daytime location with high frequency.
Real time audience and insight in one place.
Not specified
Marketing Function Customer Engagement and Retention, Metrics and Insights
For Use ByCompany Type B2B, B2C
Company Size Any size
Market/Industry Specialization No market specialization
Current / Past Customers Nike, Ikea, P&G, McDonald's