Customer Engagement Platforms

< Back to category

Definition

Customer engagement is the ongoing, value-driven, emotional relationship between the customer and the business. It’s not the memory of one moment, but the sum of all moments – the customer’s overall emotional connection arising from the totality of experiences with the company. This includes direct, indirect, offline, and online interactions, as well as the actions that the customer might take – posting, emailing, tweeting, liking, recommending, buying, etc.

Source: Microsoft

Contribute to this definition

Products

24sessions is a video-first customer engagement platform. Their scheduling, video calling experiences and analytics solution delivers frictionless customer journeys for personal contact.
  Compare
By ADARA
Customer Experience Optimization is a personalization tool designed to help travel brands capture greater market share, engage more valuable customers, and drive direct bookings and greater yields through the power of personalization. This people-bas...
  Compare
Addreality is a Customer Engagement Platform for personalized video and audio communication in offline locations. Featured solutions include advanced algorithms for Depersonalized Audience engagement analytics - understand customer's needs and motiva...
  Compare
By GoTo
Bold360, a Genesys company, is a customer relationship management suite that aims to provide one view of all customer touch points as well a unified interface that can handle chat, text, and video. It also offers automation technology to enable custo...
  Compare
Cheetah Experiences, formerly Wayin, is a customer enagement tool that enables marketers to acquire zero- and first-party data and permissions via value-driven campaigns. Cheetah Experiences features include tools to collect marketing opt-ins and pre...
  Compare
CleverTap unifies deep-rooted analytics based on behavioral segmentation with hyper-targeted engagement through one platform that guarantees personalized user experiences to build a loyal customer base. Among its features are Behavioral Segmentation ...
  Compare
CloudEngage makes it easy to add next-generation personalization to your website, providing easy to use yet powerful tools that allow you to create individually relevant campaigns. Its new Chord live chat is the first ever agent-driven live chat modu...
  Compare
Conversocial is an enterprise-class platform designed to help companies adopt a "Social First" methodology in their customer service operation.
  Compare
CrowdTwist is a cloud-based multichannel loyalty and engagement platform. Using CrowdTwist's platform, clients are able to reach and engage customers across Web, social, mobile, email, in-store, etc. using a tailored set of activities and benefits/re...
  Compare
The Reve Marketing Customer Activation Platform is a modular suite of highly customizable, vendor-agnostic components that meet a variety of marketing needs. The functionality for social media integration, consumer action tracking, customer loyalty r...
  Compare
Finding more products...
Stay on top of the latest industry technology announcements with our weekly newsletter