Customer Engagement Platforms

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Definition

Customer engagement is the ongoing, value-driven, emotional relationship between the customer and the business. It’s not the memory of one moment, but the sum of all moments – the customer’s overall emotional connection arising from the totality of experiences with the company. This includes direct, indirect, offline, and online interactions, as well as the actions that the customer might take – posting, emailing, tweeting, liking, recommending, buying, etc.

Source: Microsoft

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Products

Bold360 is a customer relationship management suite that aims to provide one view of all customer touch points as well a unified interface that can handle chat, text, and video. It also offers automation technology to enable customer self-service sup...
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Cheetah Experiences, formerly Wayin, is a customer enagement tool that enables marketers to acquire zero- and first-party data and permissions via value-driven campaigns. Cheetah Experiences features include tools to collect marketing opt-ins and pre...
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CleverTap unifies deep-rooted analytics based on behavioral segmentation with hyper-targeted engagement through one platform that guarantees personalized user experiences to build a loyal customer base. Among its features are Behavioral Segmentation ...
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CrowdTwist is a cloud-based multichannel loyalty and engagement platform. Using CrowdTwist's platform, clients are able to reach and engage customers across Web, social, mobile, email, in-store, etc. using a tailored set of activities and benefits/re...
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The Reve Marketing Customer Activation Platform is a modular suite of highly customizable, vendor-agnostic components that meet a variety of marketing needs. The functionality for social media integration, consumer action tracking, customer loyalty r...
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Factoreal is an omnichannel automation platform designed to help marketers from the ground up with features like email automation, Facebook, Instagram and Twitter postings, social ads, landing pages and forms, website tracking, customer journey autom...
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By FICO
FICO Customer Dialogue Manager is a multi-channel marketing automation product that marketers use to design, execute and manage precisely timed and targeted campaigns. By harnessing customer data from e-mail, websites, social media and other sources,...
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By Floot
Floot is a powerful texting kit for small businesses. Get online reviews, conduct customer surveys and automate text marketing.
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FreshLime is a customer engagement platform that brings together your customer, transaction, and marketing data to provide you valuable insights into each of your customers. Their Artificial Intelligence engine (SAM, short for Smart Automated Marketi...
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Gamooga is an omni-channel customer engagement platform backed by a powerful predictive analytics engine.
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