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ADARA

 
Palo Alto, California, United States
2005
Company Overview
ADARA specializes in leveraging exclusive, private data that enables advertisers to reach real individuals. Millions of data points mined from trusted data partners help ensure authenticity while maintaining complete anonymity. The flagship ADARA Magellan platform extends beyond the web to engage buyers on mobile phones, tablets, social media and video. With Magellan, marketers can reach targeted audiences with relevant, timely messages across devices.
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Products and Services

Adara Customer Experience Optimization

 
Customer Experience Optimization is a personalization tool designed to help travel brands capture greater market share, engage more valuable customers, and drive direct bookings and greater yields through the power of personalization. This people-based approach creates tailored experiences through email, e-commerce, path to purchase, and content that inspire action from both known and unknown travelers.
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Adara Data Co-Op

 
Adara Data Co-Op is a customer intelligence tool that provides the travel and tourism industry with greater visibility into the needs and wants of in-market travel consumers. The Adara travel intelligence platform and proprietary technology is fueled by pseudonymous, real-time search, purchase and loyalty data from 200+ of the world’s most recognized travel brands. Adara collects more than 30 data points per traveler profile, creating a comprehensive view of the traveler.
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Adara Magellan Platform

 
ADARA Magellan is a travel intelligence platform that extends beyond the web to engage buyers on mobile phones, tablets, social media and video. With Magellan, marketers can reach targeted audiences with relevant, timely messages across devices. ADARA has partnerships with more than 100 of the most recognized travel brands across the globe, converting millions of booking, search, and loyalty data points into actionable insights that help you make better product and marketing decisions.
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Connect with ADARA

Marketing Function Customer Acquisition, Metrics and Insights