Company Overview
ADARA specializes in leveraging exclusive, private data that enables advertisers to reach real individuals. Millions of data points mined from trusted data partners help ensure authenticity while maintaining complete anonymity. The flagship ADARA Magellan platform extends beyond the web to engage buyers on mobile phones, tablets, social media and video. With Magellan, marketers can reach targeted audiences with relevant, timely messages across devices.
Customer Experience Optimization is a personalization tool designed to help travel brands capture greater market share, engage more valuable customers, and drive direct bookings and greater yields through the power of personalization. This people-based approach creates tailored experiences through email, e-commerce, path to purchase, and content that inspire action from both known and unknown travelers.
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