Demand Side Platform (DSP)

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Definition

Using a Demand Side Platform (DSP), advertisers buy and manage all of their various advertising through one central interface. The DSP automatically bids on ad impressions from an Ad Exchange. DSPs integrate also with Data Management Platforms (DMPs) and Ad Exchanges.

 

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Products

By Gimbal
AdCast is an all-in-one mobile demand side platform that gives your team full control of ads and media that are viewable, brand-safe, and effective. AdCast’s pre-bid evaluation filters out fraudulent, broken, and otherwise unviewable placements so th...
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AdCasts is powerful, yet easy-to-use self-serve DSP. This "ready-to-go” robust SaaS platform makes it easy for advertisers to get set up with programmatic advertising without having to allocate resources to build a platform themselves. Sophisticated ...
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Adelphic is a cross-device demand side platform (DSP) that provides an enterprise-ready solution for agencies, brands and other large media buyers that want better engagement with mobile consumers. There are three components to Adelphic's platform: C...
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By Viant
Adelphic is an omnichannel DSP built with programmatic traders in mind. Viant’s industry-leading omnichannel demand-side platform, empowers marketers to plan, execute and measure programmatic advertising campaigns in a single platform, through a self...
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By Admedo
The Admedo Demand Side Platform (DSP) enables advertisers and agencies to optimize their RTB display and retargeting campaigns.
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By Adobe
Adobe Ad Cloud DSP is a demand-side platform that enables marketers to process ad requests at scale and at speed. Adobe Ad Cloud DSP leverages Adobe Sensei’s machine learning, which helps marketers seehow your customers behave, using those insights t...
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AdStir is a media buying platform enabling marketers to purchase media at-cost across major platforms such as Hulu, Roku, Fire TV Stick, Apple TV, Peacock, HBO Max, and more. Manage and deliver campaigns across multiple channels with access to premiu...
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Adtelligent is a sell side ad technology company providing holistic demand management and intermediation solutions for publishers. By integrating ad serving for display and video, header wrapper capabilities, and outstream functionality into one holi...
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By Amazon
Amazon DSP is a demand-side platform that enables advertisers to programmatically buy display and video ads. Programmatically reach your audiences across both Amazon-owned sites and apps, like IMDb, and leading publishers’ sites through direct invent...
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By Centro
Basis, formerly Centro DSP, is a programmatic media planning and buying tool built that lets users reach audiences across all their channels, with the transparency and the data to refine and optimize campaigns. Features within Basis automate workflow...
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