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Demand Side Platform (DSP)

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Definition

Using a Demand Side Platform (DSP), advertisers buy and manage all of their various advertising through one central interface. The DSP automatically bids on ad impressions from an Ad Exchange. DSPs integrate also with Data Management Platforms (DMPs) and Ad Exchanges.

 

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Products

AdCast
By Infillion
AdCast is an all-in-one mobile demand side platform that gives your team full control of ads and media that are viewable, brand-safe, and effective. AdCast’s pre-bid evaluation filters out fraudulent, broken, and otherwise unviewable placements so th...
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AdCasts
By EnvisionX
AdCasts is powerful, yet easy-to-use self-serve DSP. This "ready-to-go” robust SaaS platform makes it easy for advertisers to get set up with programmatic advertising without having to allocate resources to build a platform themselves. Sophisticated ...
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Adelphic
By Adelphic
Adelphic is a cross-device demand side platform (DSP) that provides an enterprise-ready solution for agencies, brands and other large media buyers that want better engagement with mobile consumers. There are three components to Adelphic's platform: C...
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Adelphic
By Viant
Adelphic is an omnichannel DSP built with programmatic traders in mind. Viant’s industry-leading omnichannel demand-side platform, empowers marketers to plan, execute and measure programmatic advertising campaigns in a single platform, through a self...
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AdForce
By Gale Force Digital Technologies
AdForce is a demand-side platform (DSP) that allows users to purchase inventory through programmatic advertising, a form of digital advertising that places image and video ads on over 95% of places ads appear, delivering your messages to target audie...
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Admatrix DSP
By Craid
Admatrix DSP is a demand side platform. It specializes in BtoB marketing support and ABM that can target domestic companies and industries based on the largest amount of IP data in Japan and original data by patent application technology.
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Admatx
By AUDIENCEX
Admatx is a self-service DSP, built with the goal of democratizing access to enterprise-level programmatic technology for SMB and mid-market performance advertisers. With Admatx, you can direct your own campaign performance. Reach your audience, anyw...
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Admedo
By Admedo
The Admedo Demand Side Platform (DSP) enables advertisers and agencies to optimize their RTB display and retargeting campaigns.
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Adobe Ad Cloud DSP
By Adobe
Advertising Cloud DSP is an independent demand-side platform that brings cross-screen and cross-channel integrations for planning, buying, measurement, and optimization. This omnichannel DSP supports connected TV, video, display, native, audio, and s...
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AdStir
By Stirista
AdStir is a media buying platform enabling marketers to purchase media at-cost across major platforms such as Hulu, Roku, Fire TV Stick, Apple TV, Peacock, HBO Max, and more. Manage and deliver campaigns across multiple channels with access to premiu...
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