Adelphic is an omnichannel DSP built with programmatic traders in mind. Viant’s industry-leading omnichannel demand-side platform, empowers marketers to plan, execute and measure programmatic advertising campaigns in a single platform, through a self-service portal.

Potens is a suite of big data tools, built on Google BigQuery, designed so that non-engineers can easily explore and automate workflows to become self-sufficient in their data needs.

Viant Data Lake is a tool to aggregate, enhance and analyze petabytes of structured and unstructured data to power intelligent action. Brands can create a comprehensive understanding of customers, their devices and online/offline activity by turning volumes of data into actionable insights for deeper customer engagement.

The Viant Total Graph links persistent individual and household identifiers (email, name, address, phone number, etc.) with addressable digital identifiers (cookie, MAID, IP, location, etc.) from anonymous consumer touchpoints across devices and channels. Viant Total Graph is a repository built from years of top data scientists’ refining and perfecting big data processes that link individual and household identifiers within a single, large-scale device graph. Our diverse data feeds continuously enhance accuracy and persistency within Viant ID profiles, which marketers can leverage for targeting, execution and measurement across the Adelphic DSP.