Product Overview
The Viant Total Graph links persistent individual and household identifiers (email, name, address, phone number, etc.) with addressable digital identifiers (cookie, MAID, IP, location, etc.) from anonymous consumer touchpoints across devices and channels. Viant Total Graph is a repository built from years of top data scientists’ refining and perfecting big data processes that link individual and household identifiers within a single, large-scale device graph. Our diverse data feeds continuously enhance accuracy and persistency within Viant ID profiles, which marketers can leverage for targeting, execution and measurement across the Adelphic DSP.
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