Adelphic is a cross-device demand side platform (DSP) that provides an enterprise-ready solution for agencies, brands and other large media buyers that want better engagement with mobile consumers. There are three components to Adelphic's platform: Campaign Management Portal, Audience Cube and Predictive Performance Engine. Campaign Management Portal is a self-service tool that allows non-technical users to plan, create, launch and optimize campaigns. AudienceCube is Big Data, programmed to develop custom audience segments and insights, and enables advertisers to to detect well-performing audience segments and to optimize campaigns in real-time. Predictive Performance Engine is an algorithmic learning system for RTB and optimization, designed to utilize AudienceCube's data to find the true indicators of success and deliver superior targeting, optimization and bidding.
With patented technology to solve the personalization issue, Adelphic seeks to optimize ROI for mobile ad campaigns.
No technical expertise required
Marketing Function Channel Marketing, Customer Acquisition, Customer Engagement and RetentionFor Use By
Company Type B2C, AGN
Market/Industry Specialization No market specialization
Current / Past Customers Brightroll, Mopub, Sovrn, Neustar, BlueKai, Datalogix, Spotchange, Inmobi, LiveRail, xAd, Smaato, Celtra, Ninth Decimal, Placed., Digital Advertising Challenge, Nexage, Pubmatic
CabinetM helps modern marketing and sales teams manage the technology they have and find the tools they need. The CabinetM marketing technology management platform enables full lifecycle support around technology discovery, qualification, implementation, and management. Marketing teams using CabinetM gain critical visibility and leverage to save time, money, drive revenue, and manage digital transformation. The company has built the industry’s most comprehensive database of over 15,000 marketing tools across 500+ categories, and currently has the largest set of marketing stack data as a result of hundreds of marketing stacks that have been built and are being managed on the platform.Read more ›
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