Partner Relationship Management (PRM)

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Definition

Partner Relationship Management (PRM) encapsulates all of the tools enabling organizations to manage dealers, resellers, affiliates, co-brands and partners in the indirect sales channel. Features may include deal registration, digital asset management, partner marketing guidelines, collateral templates, collateral translation resources, supplier management, franchise management, product knowledge base, product FAQ, dealer training, dealer certification, sales automation, sales forecasting, loyalty program, price list, site selection tool, Customer Relationship Management (CRM), and more.

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Products

360Insights Channel Success Platform is a channel technology platform. Channel Success Platform offers integrated software-as-a-service that enables brands to manage, measure and optimize consumer rebates, SPIFFs, volume incentives, MDP/CO-OP, sales ...
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Allbound is a powerful SaaS platform that ensures direct and indirect B2B sales reps have the skills, knowledge, tools and assets to maximize every buyer interaction.
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AppDirect is a cloud commerce platform that enables the selling, distributing, and managing of cloud-based products and services. Founded in 2009 and headquartered in San Francisco, AppDirect's platform serves software, manufacturing, and financial s...
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Channel Command is a Partner Relationship Management (PRM) software solution. It specifically caters to vendors and helps them manage their channel partners (MSPs) more effectively. Some of the key features of Channel Command: Marketing Materials & R...
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By SAP
CallidusCloud acquired by SAP in 2018 and integrated into their Sales Cloud offering provides a suite of tools that can be beneficial for channel managers within its Cloud Revenue Management (CRM) solution including: Partner relationship management (...
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The Channel Mechanics Platform is a channel program automation platform. Vendors use the Channel Mechanics Platform to ensure ease of doing business for their partner community and channel teams, driving competitive advantage, accelerating revenue, a...
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ChannelKonnect is a modular channel management platform designed to improve communcations between companies and their channel partners, encourage mutual transparency and deliver real time sales performance metrics.
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ChannelPRM is a lean partner relationship management solution for startups and SMBs. ChannelPRM provides the features you need as a manufacturer to get your partners up and running, manage deals, and evaluate all activity.
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Channeltivity is a powerful Partner Relationship Management (PRM) and deal registration SaaS solution that enables emerging and mid-market companies to manage their channel partner relationships from one central platform.
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ChannelVelocity gives you complete insight into your channel program to drive greater loyalty and partner independence. Through the use of MobileForce’s ChannelVelocity, automated streamlining of workflows between your company and your channel partne...
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