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Partner Relationship Management (PRM)

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Definition

Partner Relationship Management (PRM) encapsulates all of the tools enabling organizations to manage dealers, resellers, affiliates, co-brands and partners in the indirect sales channel. Features may include deal registration, digital asset management, partner marketing guidelines, collateral templates, collateral translation resources, supplier management, franchise management, product knowledge base, product FAQ, dealer training, dealer certification, sales automation, sales forecasting, loyalty program, price list, site selection tool, Customer Relationship Management (CRM), and more.

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Products

ADanalytix
By Fraudlogix
ADanalytix is a partner transparency solution. It allows you to measure the quality of your traffic partners in real-time, provides unlimited monitoring of traffic at the pre-bid or event levels, and helps to analyze transactions and all sources acro...
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Allbound Partner Sales Acceleration Software
By Allbound
Allbound is a powerful SaaS platform that ensures direct and indirect B2B sales reps have the skills, knowledge, tools and assets to maximize every buyer interaction.
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Channel Command
By Channel Program
Channel Command is a Partner Relationship Management (PRM) software solution. It specifically caters to vendors and helps them manage their channel partners (MSPs) more effectively. Some of the key features of Channel Command: Marketing Materials & R...
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Channel Manager
By SAP
CallidusCloud acquired by SAP in 2018 and integrated into their Sales Cloud offering provides a suite of tools that can be beneficial for channel managers within its Cloud Revenue Management (CRM) solution including: Partner relationship management (...
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ChannelKonnect
By NowApps Technologies
ChannelKonnect is a modular channel management platform designed to improve communcations between companies and their channel partners, encourage mutual transparency and deliver real time sales performance metrics.
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ChannelPRM
By ChannelXperts
ChannelPRM is a lean partner relationship management solution for startups and SMBs. ChannelPRM provides the features you need as a manufacturer to get your partners up and running, manage deals, and evaluate all activity.
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ChannelVelocity
By MobileForce
ChannelVelocity gives you complete insight into your channel program to drive greater loyalty and partner independence. Through the use of MobileForce’s ChannelVelocity, automated streamlining of workflows between your company and your channel partne...
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Channelyze
By Channelyze
The Channelyze Partner Relationship Management (PRM) platform is designed to help businesses effectively manage and optimize their channel partnerships. This cloud-based software provides a comprehensive suite of tools aimed at simplifying the manage...
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CloudCC Partner Cloud
By CloudCC
CloudCC Partner Cloud is part of CloudCC's CRM platform, which focuses on facilitating close collaboration between companies and their partners. It helps manage and automate key partnership activities such as joint sales and marketing efforts. The pl...
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Distributed Marketing
By Aprimo
Distributed Marketing is a channel & partner marketing platform that enables your distributed partners to market with the same level of expertise as if you were doing it yourself. You can extend your reach, deliver a consistent brand experience acros...
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CabinetM helps modern marketing and sales teams manage the technology they have and find the tools they need. The CabinetM marketing technology management platform enables full lifecycle support around technology discovery, qualification, implementation, and management. Marketing teams using CabinetM gain critical visibility and leverage to save time, money, drive revenue, and manage digital transformation. The company has built the industry’s most comprehensive database of over 15,000 marketing tools across 500+ categories, and currently has the largest set of marketing stack data as a result of hundreds of marketing stacks that have been built and are being managed on the platform.

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