Partner Relationship Management (PRM)

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Definition

Partner Relationship Management (PRM) encapsulates all of the tools enabling organizations to manage dealers, resellers, affiliates, co-brands and partners in the indirect sales channel. Features may include deal registration, digital asset management, partner marketing guidelines, collateral templates, collateral translation resources, supplier management, franchise management, product knowledge base, product FAQ, dealer training, dealer certification, sales automation, sales forecasting, loyalty program, price list, site selection tool, Customer Relationship Management (CRM), and more.

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Products

Allbound is a powerful SaaS platform that ensures direct and indirect B2B sales reps have the skills, knowledge, tools and assets to maximize every buyer interaction.
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Averetek Enterprise Edition is a marketing automation platform designed to help brands extend their message through channel partners. Brands build content, then decide which fields the partner is allowed to customize and publish. Translation of colla...
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ChannelKonnect is a modular channel management platform designed to improve communcations between companies and their channel partners, encourage mutual transparency and deliver real time sales performance metrics.
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ChannelPRM is a lean partner relationship management solution for startups and SMBs. ChannelPRM provides the features you need as a manufacturer to get your partners up and running, manage deals, and evaluate all activity.
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ChannelSTACK is channel sales partner program management software that offers an automated, easy-to-use reward fulfillment solution for channel sales program managers. ChannelSTACK puts the control back in your hands with instant access to thousands ...
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ChannelVelocity gives you complete insight into your channel program to drive greater loyalty and partner independence. Through the use of MobileForce’s ChannelVelocity, automated streamlining of workflows between your company and your channel partne...
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By Aprimo
Distributed Marketing is a channel & partner marketing platform that enables your distributed partners to market with the same level of expertise as if you were doing it yourself. You can extend your reach, deliver a consistent brand experience acros...
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EcoSoft is a cloud-based reseller management platform that offers control of sales and marketing content while making it easy for the reseller to locate and download relevant content.
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EyeOn Suite is a set of tools helping brands to manage sales opportunities through retailers. EyeOn is uniquely designed for premier equipment manufacturers, distributors, territory managers and independent dealers to deliver more advanced consumer a...
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FLOW Partner Automation creates a seamless experience to-and-through partners ensuring their entire independent indirect channel is a natural extension of their brand. Now, businesses working with partners can accelerate and optimize the entire partn...
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