Partner Relationship Management (PRM)

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Definition

Partner Relationship Management (PRM) encapsulates all of the tools enabling organizations to manage dealers, resellers, affiliates, co-brands and partners in the indirect sales channel. Features may include deal registration, digital asset management, partner marketing guidelines, collateral templates, collateral translation resources, supplier management, franchise management, product knowledge base, product FAQ, dealer training, dealer certification, sales automation, sales forecasting, loyalty program, price list, site selection tool, Customer Relationship Management (CRM), and more.

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Products

Allbound is a powerful SaaS platform that ensures direct and indirect B2B sales reps have the skills, knowledge, tools and assets to maximize every buyer interaction.
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Averetek Enterprise Edition is a marketing automation platform designed to help brands extend their message through channel partners. Brands build content, then decide which fields the partner is allowed to customize and publish. Translation of colla...
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B2B Conflux provides the speed, flexibility and scalability needed before and after on-boarding trading partners. Cognizant developed B2B Conflux to address the issues faced by the organization to give the customer a robust—yet very customizable—B2B/...
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ChannelCandy is a channel-focused, mobile-first software suite designed to improve indirect sales communication and streamline enablement. The platform comes with everything partners need to speak on behalf of the brand, engage customers more confide...
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ChannelKonnect is a modular channel management platform designed to improve communcations between companies and their channel partners, encourage mutual transparency and deliver real time sales performance metrics.
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Channelplace is a Partner Relationship Management platform for vendors that supply IT services.
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When done correctly, the challenges of doing business with channel partners can be overcome, simply and easily. Through the use of MobileForce’s ChannelVelocity, automated streamlining of workflows between your company and your channel partner will c...
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ClientLoyalty is a centralized, cloud-based, and user-friendly supplier scorecard system. The technology captures survey data, 360 feedback, operational data feeds, risk ratings, and social /news sentiment analysis using a credible methodology, Net P...
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DataTrax is a Multi-level marketing (MLM) solution designed to empower marketers with insights for launching successful campaigns, plus partnership-building tools to communicate with product distributors and the field. Run and compare multiple report...
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By Aprimo
Distributed Marketing is a channel & partner marketing platform that enables your distributed partners to market with the same level of expertise as if you were doing it yourself. You can extend your reach, deliver a consistent brand experience acros...
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