SAP is a multinational leader in enterprise business application software and services. In business for more than 40 years, the German company specializes in advanced tools for CRM, ERP, Business Intelligence and many more applications and platforms designed to manage every part of the enterprise. The SAP family of solutions is in use in nearly 300,000 installations in 190 countries. In 2018 SAP acquired experience management platform Qualtrics for $8 billion (U.S.) in cash.
Products and Services
Marketing Function Customer Acquisition, Customer Engagement and Retention, Integration