Buyer Personas

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Definition

When developing a target audience, Buyer Persona tools allow marketing departments to create the personification of their ideal customer — accounting for demographics, buying history, behavior patterns, etc. Tools in this group range from custom quizzes to share with customers to data crunchers that produce a concept of the ideal customer.

INDUSTRY EXPERT CONTRIBUTION

"A persona is a model of your ideal buyer, user, or customer, based on market research and third-party insights. Personas help you understand your customers from inquiry to advocacy - their preferences, behaviors, buying habits, challenges, motivations and other important details spanning the entire customer lifecycle."                                    
Katie Martell, co-founder and CMO of Cintell.

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Products

DealSignal helps B2B demand gen professionals develop fine-grained personas then uses those ideal customer profiles to discover, enrich, and deliver leads that convert at higher rates. You can use DealSignal to update your CRM or marketing automation...
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PersonaBuilder enables marketers to identify the audience demographics that shape buying patterns through shared interests, brand affinities, political leanings and media preferences. Buyer personas are based on real-world key characteristics. With P...
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The Unifi Data Platform provides a wide range of data products to enhance your understanding of your customer, their behavior, and their purchasing intent.
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