Knotch is a Content Intelligence Platform that helps you plan, measure, and optimize your content marketing programs across your owned and paid channels. Knotch allows you to quantify the business impact of both your owned and paid content initiatives, in order to plan and optimize your content investments. Using a proprietary methodology, Knotch calculates a score of 1 to 10 from three different business outcomes – Enhance Brand, Increase ROI, and Build Audience – and also benchmarks the performance against industry standards as well as historic performance using Knotch's big data analytics. Knotch users can take advantage of Pros & Content, a new community built for and by content leaders.