Google Analytics

Product Overview
Google Analytics is a powerful, enterprise-class web analytics solution that assigns values to marketing touch points across the customer journey for a more complete and actionable view of which digital channels and keywords are performing best. Import cost data from any digital source -- paid search and display providers, affiliates, social and even organic traffic. Scalable, flexible and easy-to-use features enable organizations to see and analyze traffic data in an entirely new way.

• Advanced Segments isolate and analyze subsets of traffic, like paid traffic or visits that led to conversions.
• Cost Analysis report in Traffic Sources and also in the Attribution reports.
• Drag-and-drop dashboard widgets for fast, easy customization and summary of many reports on a single page.
• Eliminates the guesswork from website design with useful A/B testing tools.
• Gauges the impact of different channels, referral sources, campaigns, and keywords.
• Google Tag Manager adds or updates website tags and mobile applications easily.
• Import cost data from any digital source -- paid search and display providers, affiliates, social and even organic traffic.
• Integration with the Google Display Network enables the ability to show relevant ads based on user interest.
• Modeling methodology assigns values to marketing touch points across the customer journey.
• See a more complete and actionable view of which digital channels and keywords are performing best.
• Available in both a Premium and a Mobile Apps edition.

Google Analytics Premium makes data useful and accessible for the whole team, creating a culture where insights come from everywhere.