Google Analytics is a powerful, enterprise-class web analytics solution that assigns values to marketing touch points across the customer journey for a more complete and actionable view of which digital channels and keywords are performing best. Import cost data from any digital source -- paid search and display providers, affiliates, social and even organic traffic. Scalable, flexible and easy-to-use features enable organizations to see and analyze traffic data in an entirely new way.
Google Analytics Premium makes data useful and accessible for the whole team, creating a culture where insights come from everywhere.
No technical expertise required
No Training Offered
Marketing Function Metrics and InsightsFor Use By
Company Type B2B, B2C, NPO, GOV, AGN, CST
Company Size Large enterprise (>10,000)
Market/Industry Specialization No market specialization
Startup Friendly Yes