Google Analytics

Product Overview
Google Analytics 4 (GA4) is a powerful, next-generation web analytics solution that provides a comprehensive understanding of customer interactions across websites and apps. Built on an event-based data model, GA4 enables businesses to analyze user behavior at every touchpoint, offering deeper insights into the entire customer journey. Leveraging Google’s advanced machine learning, GA4 uncovers trends, predicts future user actions, and helps businesses make data-driven decisions. With seamless integration across Google’s advertising and marketing platforms, it empowers marketers to optimize performance, improve attribution accuracy, and enhance customer engagement while prioritizing data privacy and compliance. Key Features Event-Based Tracking: Captures all user interactions as events for a more flexible and detailed analysis. Cross-Platform Analytics: Unifies data across websites and mobile apps for a holistic view of customer behavior. Predictive Insights: Google’s machine learning models anticipate future user actions and trends. Privacy-Centric Design: Includes cookieless tracking options, customizable data retention, and GDPR/CCPA compliance features. Explorations & Audiences: Advanced analysis and segmentation tools replace traditional reports and segments. Google Ads & Marketing Integrations: Connects seamlessly with Google Ads, BigQuery, and other tools for real-time data activation. Custom Funnels & Attribution Modeling: Assigns values to marketing touchpoints to enhance conversion tracking.

• Advanced Segments isolate and analyze subsets of traffic, like paid traffic or visits that led to conversions.
• Cost Analysis report in Traffic Sources and also in the Attribution reports.
• Drag-and-drop dashboard widgets for fast, easy customization and summary of many reports on a single page.
• Eliminates the guesswork from website design with useful A/B testing tools.
• Gauges the impact of different channels, referral sources, campaigns, and keywords.
• Google Tag Manager adds or updates website tags and mobile applications easily.
• Import cost data from any digital source -- paid search and display providers, affiliates, social and even organic traffic.
• Modeling methodology assigns values to marketing touch points across the customer journey.
• Google InMarket Leads, which has captured the data and digital footprint of 130 million companies, can be accessed through Google Analytics.

Get a complete understanding of your customers across devices and platforms.