Google Analytics

Product Overview
Google Analytics is a powerful, enterprise-class web analytics solution that assigns values to marketing touch points across the customer journey for a more complete and actionable view of which digital channels and keywords are performing best. Understand how your customers interact across your sites and apps, throughout their entire lifecycle. Uncover new insights and anticipate future customer actions with Google’s machine learning to get more value out of your data. Take action to optimize marketing performance with integrations across Google’s advertising and publisher tools, and quickly analyze your data and collaborate with an easy-to-use interface and shareable reports.

• Advanced Segments isolate and analyze subsets of traffic, like paid traffic or visits that led to conversions.
• Cost Analysis report in Traffic Sources and also in the Attribution reports.
• Drag-and-drop dashboard widgets for fast, easy customization and summary of many reports on a single page.
• Eliminates the guesswork from website design with useful A/B testing tools.
• Gauges the impact of different channels, referral sources, campaigns, and keywords.
• Google Tag Manager adds or updates website tags and mobile applications easily.
• Import cost data from any digital source -- paid search and display providers, affiliates, social and even organic traffic.
• Modeling methodology assigns values to marketing touch points across the customer journey.
• Google InMarket Leads, which has captured the data and digital footprint of 130 million companies, can be accessed through Google Analytics.

Get a complete understanding of your customers across devices and platforms.