Google Analytics is a powerful, enterprise-class web analytics solution that assigns values to marketing touch points across the customer journey for a more complete and actionable view of which digital channels and keywords are performing best. Import cost data from any digital source -- paid search and display providers, affiliates, social and even organic traffic. Scalable, flexible and easy-to-use features enable organizations to see and analyze traffic data in an entirely new way.
Google Analytics Premium makes data useful and accessible for the whole team, creating a culture where insights come from everywhere.
No technical expertise required
No Training Offered
Marketing Function Metrics and Insights
Company Type B2B, B2C, NPO, GOV, AGN, CST
Company Size Large enterprise (>10,000)
Market/Industry Specialization No market specialization
Startup Friendly Yes