Google Analytics

Product Overview
Google Analytics is a powerful, enterprise-class web analytics solution that assigns values to marketing touch points across the customer journey for a more complete and actionable view of which digital channels and keywords are performing best. Import cost data from any digital source -- paid search and display providers, affiliates, social and even organic traffic. Scalable, flexible and easy-to-use features enable organizations to see and analyze traffic data in an entirely new way.

• Advanced Segments isolate and analyze subsets of traffic, like paid traffic or visits that led to conversions.
• Cost Analysis report in Traffic Sources and also in the Attribution reports.
• Drag-and-drop dashboard widgets for fast, easy customization and summary of many reports on a single page.
• Eliminates the guesswork from website design with useful A/B testing tools.
• Gauges the impact of different channels, referral sources, campaigns, and keywords.
• Google Tag Manager adds or updates website tags and mobile applications easily.
• Import cost data from any digital source -- paid search and display providers, affiliates, social and even organic traffic.
• Integration with the Google Display Network enables the ability to show relevant ads based on user interest.
• Modeling methodology assigns values to marketing touch points across the customer journey.
• See a more complete and actionable view of which digital channels and keywords are performing best.
• Available in both a Premium and a Mobile Apps edition.
• Google InMarket Leads, which has captured the data and digital footprint of 130 million companies, can be accessed through Google Analytics.

Google Analytics Premium makes data useful and accessible for the whole team, creating a culture where insights come from everywhere.