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Affinity Answers

 
Austin, Texas, United States
2005
Company Overview
Affinity Answers helps entertainment marketers engage and expand their audiences by using social affinities in the planning, execution, and measurement of brand campaigns across every medium. This is done through a deep understand of consumers' social affinities. People's online pursuits and interests are direct extensions of what they enjoy in life. Affinity Answers has spent years learning to interpret the intricacies of these consumer affinities to entertainment for hundreds of millions of social media users.
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Affinity Answers

 
Affinity Answers analyzes and assigns affinity interests to social media users to reveal and target untapped brand populations
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Marketing Function Customer Acquisition, Customer Engagement and Retention, Metrics and Insights, Research