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Affinity Answers

Austin, Texas, United States
Company Overview
Affinity Answers helps entertainment marketers engage and expand their audiences by using social affinities in the planning, execution, and measurement of brand campaigns across every medium. This is done through a deep understand of consumers' social affinities. People's online pursuits and interests are direct extensions of what they enjoy in life. Affinity Answers has spent years learning to interpret the intricacies of these consumer affinities to entertainment for hundreds of millions of social media users.
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Products and Services

Affinity Answers

Affinity Answers is a targeting tool to enables brands to target new, light or lapsed buyers. Affinity Answers scores social media users to reveal and target untapped brand populations. Drive further engagement by expanding keyword inventory and analyzing what is working and what opportunities exist. Target customers on all of their devices and leverage brand affinities that span across devices to provide more specific advertising opportunities.
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FanFinder360º enables marketers to find immediate, actionable insights that can be effectively and efficiently applied across platforms. Discover what fans love across Facebook, YouTube and the entire digital universe.
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Connect with Affinity Answers

Marketing Function Customer Acquisition, Customer Engagement and Retention, Metrics and Insights, Research