Product Overview
Affinity Answers is a targeting tool to enables brands to target new, light or lapsed buyers. Affinity Answers scores social media users to reveal and target untapped brand populations. Drive further engagement by expanding keyword inventory and analyzing what is working and what opportunities exist. Target customers on all of their devices and leverage brand affinities that span across devices to provide more specific advertising opportunities.
Through dataset, visualization technology, strategy consulting, and data integration services, marketers can expect to grow their marketshare in large volumes and publishers can monetize their audiences in many ways.
No technical expertise required
Instant
Marketing Function Customer Acquisition, Customer Engagement and Retention, Metrics and Insights, Research
For Use ByCompany Type B2C
Current / Past Customers MTV, Audi, Major Cable Network (not specified), StubHub, ABC Family, Sony, SyFy, Best Buy, Expedia, WE, Priceline.com, Sterling Jewelers, Chase, Comedy Central, Ameritrade, A&E, Verizon Wireless, American Express, LinkedIn, Citi, ABC, National Geographic, ESPN, Universal Music Group, Showtime, TripAdvisor