Experian Marketing Engine, built for the automotive industry, is a targeting tool for advertisers. Experian Marketing Engine targets potential buyers with a combination of consumer and vehicle purchase behaviors, ownership data, credit statistics and digital identity. Experian enables you to zero in online and offline, based on purchase propensity, automotive equity, off-lease/loan and owner information.
Experian Marketing Engine aims to help automotive marketers better allocate marketing spend by identifying prospective car buyers more precisely and delivering content that resonates with them.
No Training Offered