Product Overview
Experian Marketing Engine, built for the automotive industry, is a targeting tool for advertisers. Experian Marketing Engine targets potential buyers with a combination of consumer and vehicle purchase behaviors, ownership data, credit statistics and digital identity. Experian enables you to zero in online and offline, based on purchase propensity, automotive equity, off-lease/loan and owner information.
Experian Marketing Engine aims to help automotive marketers better allocate marketing spend by identifying prospective car buyers more precisely and delivering content that resonates with them.
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