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Brilig

 
New York, New York, United States
2009
Company Overview
Brilig is a New York-based marketing company featuring a patent pending data optimization platform that provides advertising data and analysis capabilities to online publishers, marketers and targeters. The Brilig marketplace is designed to gather and report on response rates of past ad campaigns using segmentation data provided by a cooperative networks of web publishers. In 2012 Columbia, MD based CRM experts Merkle acquired Brilig. Brilig operates as part of the Merkle team.
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