Lucy helps understand audiences, segmentation, and media planning. Lucy digs through mountains of unstructured content with lightning speed, accelerating breakthroughs by making connections and drawing relationships between different sources of information. Lucy combines the best of manual research and automated tools, developing segments from research that's based on insights through cognitive entity extraction – a completely new concept that leads to deeper insights and new discoveries. Lucy analyzes social, research and your data to find the right channel to deliver your message. She'll recommend the right channel, whether traditional or digital, and she'll use various analytical and visual approaches to help you explore the pros and cons of each alternative.