FirstHive is a Customer Data Platform. FirstHive enables a brand to aggregate all its customer interactions and transactions in a single interface. FirstHive builds bridges across the various touchpoints used by a brand to pull in data and build rich customer profiles. Its patent pending Uniquification algorithms create Persistent Customer Identities that can be split into relevant, intelligent cohorts. Its advanced customer journey orchestration capabilities enable a marketer to use behavioural triggers from a particular channel to initiate an action in another channel.