Company Overview
Fulcrum is a software development company that captures data across multiple channels in real-time to give you the power to optimize your user journeys.
Fulcrum’s Customer Data Platform captures and unifies first-party data to create personalized experiences based on the interests and behavior of every customer. It collects customer data in real-time and provides visibility on behavior, intent, touchpoints and interactions. AI automates workflows to easily serve dynamic content, calls-to-action and personalized messaging via virtually any marketing channel to increase conversion rates, reduce bounce rates and improve user experiences.