Hyperlapse is an app that allows creators to make stop-motion videos within the Instagram platform.

IGTV is the vertical video platform from Instagram. IGTV hosts user-generated video content that is up to one hour long. There are no ads on the IGTV product within Instagram Business at launch. IGTV is launching as both an in-Instagram experience and as an independent app, and any creator will be able to upload via the app or the web. Viewers are able to swipe through a variety of longer-form videos, or swipe up to visit a Browse tab of personally recommend videos, popular videos, creators they’re following

Instagram is a social sharing network for photos and videos, featuring dozens of photo effects and templates. Users range from individuals taking snapshots to professionals requiring a visual sales element, such as real estate agents, college recruiters and more.

Instagram for Business allows marketers to drive awareness, increase customers and share your story among a highly engaged audience on the Instagram platform. Photo ads allow photos in square or landscape format. Video ads allow marketers to share videos up to 60 seconds long in landscape or square format. Carousel ads allow marketers to bring another layer of depth to campaigns where people can swipe to view additional photos or videos in a single ad. Stories ads feature a shopping bag icon that links to more details about the featured product.

Reels lets people create short-form videos set to music that can be shared with friends and followers and discovered while browsing the app. Record and edit 15-second multi-clip videos with audio, effects, and new creative tools. Share Feels with followers on Feed, and, if you have a public account, make them available to the wider Instagram community through a new space in Explore. Reels in Explore offers anyone the chance to become a creator on Instagram and reach new audiences on a global stage.