Product Overview
IGTV is the vertical video platform from Instagram. IGTV hosts user-generated video content that is up to one hour long. There are no ads on the IGTV product within Instagram Business at launch. IGTV is launching as both an in-Instagram experience and as an independent app, and any creator will be able to upload via the app or the web. Viewers are able to swipe through a variety of longer-form videos, or swipe up to visit a Browse tab of personally recommend videos, popular videos, creators they’re following
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