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IRI

 
Chicago, Illinois, United States
1979
Company Overview
IRI is one of the original innovators in Big Data. The Chicago-based company has developed solutions that can integrate the world’s largest set of disconnected data in order to help companies grow their businesses.
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Products and Services

IRI Liquid Data

 
IRI Liquid Data is a data management platform. The solution is an advanced analytics solution for end-to-end consumer planning to activation. It comes with hundreds of integrated data sets for use in the public cloud solution and can be further enriched with client data in a tailored private cloud. The opportunity suite allows companies to instantly identify execution gaps and growth opportunities that positively impact top- and bottom-line performance, and is comprised of Opportunity Alerts and Opportunity Predictors, both of which leverage AI and ML to process billions of data points and uncover patterns – converting data into prescriptive actions in near-real-time. Opportunity Alerts provide push-based insights that are pre-built for key domain areas and extensible to any measure set, and Opportunity Predictors proactively surface quantified, prioritized recommendations that are aligned to strategic guardrails and attentive to execution rules.
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Connect with IRI

Marketing Function Automation, Integration