Company Overview
Founded in 1968, J.D. Power and Associates is best known for its customer satisfaction research on automobiles. The company also conducts surveys of customer satisfaction, product quality, and buyer behavior for other industries including marketing and advertising firms. In April 2014, J.D. Power acquired Korrelate, a measurement and analytics company. Korrelate’s O2O (Online-to-Offline) dual blind attribution platform allows brand marketers to directly correlate digital marketing spend with users who made an offline purchase of their brand or a competitors to help calculate a true ROI. With the acquisition, J.D. Power now provides actionable insights to agencies, advertisers, media partners, data syndicators and publishers based on the correlation of online behavior with actual purchase data.