Company Overview
LiftMetrix set out to provide marketers with a tool that solves the problems associated with big data; the result - an accurate measurement and attribution tool used to expose the return on investment in social media. The Social ROI tool transforms social media data and analytics into actionable ROI-driven business intelligence. With the tool, marketers can save time sorting through spreadsheets, instead using the time to act upon trends in how their audience responds to social media messaging. LiftMetrix enables users to adjust their strategy at a moment’s notice to maximize the effectiveness of their campaigns.