Lily AI's Product Attribution solution is a tool designed to enhance retail performance by optimizing search engine marketing (SEM) and search engine optimization (SEO) strategies for ecommerce. This comprehensive solution enables retailers and brands to significantly improve product discoverability and increase conversion rates in both organic and paid advertising efforts. By incorporating human-centric attributes into Google Merchant Center (GMC) product data, Lily AI ensures that products are easily discoverable through natural language search phrases, aligning consumer purchase intent with search-optimized product titles and descriptions.