ListenFirst is a social media analytics tool. ListenFirst combines advanced owned social analytics with cutting edge social listening capabilities, providing a seamless integration of both services into a comprehensive social analytics platform. ListenFirst’s platform offers a single dashboard that combines emotional sentiment on conversations and comments on owned posts with organic and paid engagement, so brands can compare trends in conversations to a brand’s owned performance. ListenFirst’s platform also gives marketers a deep analysis on owned and authorized social channels, ensuring they have access to actionable data and insights to prove the effectiveness of their social marketing strategy. Also with access to Configurable Dashboards, users have the ability to save analysis tiles to a shareable, configurable view, and quickly surface the most valuable insights, allowing customers to create specific combinations of ListenFirst data to match their team’s unique use cases and workflows. ListenFirst also provides users with LinkedIn analytics that offers owned analytics around a brand’s LinkedIn account for key metrics, including New Followers and Responses.