Loyyal is a blockchain-powered universal customer loyalty and reward program. It's a distributed ledger platform enabling co-administration of an entire ledger of transactions by all Loyyal partners. When any Loyyal card carrying customer receives or redeems earned points, a digital ID is assigned to that transaction, which is then distributed across the network. Loyyal removes barriers from loyalty relationships, inviting a more sophisticated loyalty program that goes beyond individually branded rewards points. Now rewards can be multi-branded.