Company Overview
With Mavrck, you harness the power of digital word-of-mouth marketing at scale by tapping into your most valuable asset: existing customers with relevant social influence (we call them micro-influencers). Patented influencer activation engine discovers and activates thousands of influential customers to create or amplify branded content in ways that is 7x more effective than a brand posting or buying ads on a social network. Using our self-service influencer manager, we also enable brands to take a more automated and programmatic approach to influencer marketing. Acquired GroupHigh in 2019.
MAVRCK's Fan Grader is a free tool that enables companies to discover their most engaged Facebook fans. By analyzing the last 100 posts created by brand Facebook pages, Fan Grader identifies the most engaged fans and their level of peer influence.
Mavrck's proprietary Influencer Activation Engine enables marketers to identify, recruit and reward social media influencers who are posting about topics relevant to a brand. Brands maintain a branded VIP community that the most influential customers apply to join for exclusive content, rewards and experiences. Mavrck's features include brand safety capabilities for Suggestive Content, Profanity, and Violence. Each of these warnings can have one of four ratings based on the level of risk: High, Medium, Low, or Blank.