Moat Analytics is a proprietary solution for advertisers and publishers to measure ad effectiveness and content engagement, exposing a new lens of attention measurement that moves beyond traditional digital metrics.

Moat Pro offers a real-time marketing and ad intelligence platform for buyers, sellers, and everyone in between. The tool allows users to focus in on a single creative or zoom out to see a brand’s media and measurement strategy. Users can search through the creatives a brand has run from what is currently on the market to campaigns published over the past three years.