Onclusive is PR analytics software that helps turn insights into action and shape business outcomes. At the core of the Onclusive platform is a proprietary newscrawler which captures millions of pieces of earned, owned, and amplified content each month. Onclusive then organizes, scores and enriches each piece of content based on dozens of dimensions, making the information accessible for aggregate and article-level analysis. Onclusive uses Natural Language Processing and Machine Learning-based sentiment analysis to quickly and accurately understand the tone of earned media coverage. In addition to overall article sentiment, Onclusive also provides sentiment analysis for persons, places, and things. Finally, Onclusive leverages a proprietary tagging technology to connect readers of this content to specific website traffic, and the resulting website actions these readers have taken. The result is unmatched visibility, unprecedented insights, and the confidence to make decisions with the metrics that matter.