Optimove's Customer Marketing Cloud combines the art of marketing with the science of data to deliver highly-effective personalized customer marketing campaigns through email, mobile, the Web, Facebook and other channels. Optimove is powered by an innovative combination of advanced customer modeling, predictive micro-segmentation and campaign automation technologies. Marketers use Optimove to plan, manage, automate, analyze and optimize their entire multi-channel customer marketing plan, leaving no customer behind. By automatically personalizing, executing and evaluating a complete system of customer-data-driven campaigns, Optimove enables businesses to maximize customer engagement, loyalty, spend and lifetime value.