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Pathmatics

Headquarters

Santa Monica, California, United States

Founded

2011

Company Website

Company Overview
Pathmatics provides breakthrough transparency in digital advertising. The company’s patent-pending technology analyzes digital advertising activity and delivers real-time, actionable intelligence to many of the world’s largest advertisers, agencies, publishers and ad tech providers. Pathmatics is headquartered in Santa Monica, CA and is backed by Upfront Ventures, BDMI and other leading venture funds. For more information, please visit www.pathmatics.com.

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Products and Services

Pathmatics Explorer

Pathmatics Explore is a marketing intelligence platform offering transparency across channels, including video, social, display and mobile. Includes analysis for paid Twitter advertising spend, impressions, creatives, audience insights, and more, across multiple US industries.

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Marketing Function

Product Category

Analytics: Business Intelligence

Business Intelligence (BI) Platform

About

CabinetM helps modern marketing and sales teams manage the technology they have and find the tools they need. The CabinetM marketing technology management platform enables full lifecycle support around technology discovery, qualification, implementation, and management. Marketing teams using CabinetM gain critical visibility and leverage to save time, money, drive revenue, and manage digital transformation. The company has built the industry’s most comprehensive database of over 15,000 marketing tools across 500+ categories, and currently has the largest set of marketing stack data as a result of hundreds of marketing stacks that have been built and are being managed on the platform.

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