plista is a innovative, data-driven solution for native advertising and content distribution in premium environments. Built upon proprietary real-time Recommendation Technology, plista can deliver both content and advertising that matches website visitors’ individual interests. Advertisers rely on plista formats, due to their strong engagement character: in combination with user-individual delivery in premium environments, they allow for seamless and effective user targeting along the entire sales funnel. This way, advertisers can pursue both branding and performance marketing goals.