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plista

 
Berlin, Berlin, Germany
2008
Company Overview
plista provides innovative solutions for targeted digital advertising. Specially developed technology enables plista to control both content and advertising in line with the interests of the individual user.
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Products and Services

plista

 
plista is a innovative, data-driven solution for native advertising and content distribution in premium environments. Built upon proprietary real-time Recommendation Technology, plista can deliver both content and advertising that matches website visitors’ individual interests. Advertisers rely on plista formats, due to their strong engagement character: in combination with user-individual delivery in premium environments, they allow for seamless and effective user targeting along the entire sales funnel. This way, advertisers can pursue both branding and performance marketing goals.
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Marketing Function Branding, Customer Acquisition, Customer Engagement and Retention