Tactician One is advanced geographic information system (GIS) software designed to improve sales and marketing ROI by combining targeting analysis with tools to manage more effective sales and marketing programs. Tactician One for the Desktop and Tactician Online are both designed to model spatial data to reveal key marketing insight such as the exact number of stores needed to maximize ROI in a given market, where distribution centers should be placed to minimize cost and maximize service, and what is the ideal design for salesforce coverage that minimizes travel time and balances workload. Tactician’s rich range of market-oriented mathematical capabilities enable non-programmers to construct and apply a variety of modeling techniques. Models of all kinds are easily created, from optimizing location of mobile salesforce to best use of floor space in a brick-and-mortar store.