Company Overview
Target Audience & Insgihts Lab (Tail) has a mission to transform the power of big data into outstanding results for advertisers, agencies and publishers, in a simple and efficient way. Offering a flexible and taylor made approach to each company and their respective KPIs, understanding end to end consumer journey, identifying anonymous profiles that land on different webpages, allowing a personalized and multimedia communication.
TailTarget is a data management platform (DMP) with a complete suite for data activation and business insights. Tail analyzes millions of anonymous Internet users from their real time browsing behavior data, throughout the whole Latin America and US markets, to reveal to the brands much more detailed profile, to build accurate Target Audiences.
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