Company Overview
Tru Optik is a digital media intelligence company providing audience insight and advertising solutions that empower brand marketers and media companies to fully monetize audience and consumer demand. Armed with the largest census-level measurement of global over-the-top media consumption, Tru Optik’s proprietary data, advanced technology, and unmatched focus make us the preferred partner of many of the world’s largest media companies, brands, and agencies as they navigate the millennial led shift to OTT.
The OTT Marketing Cloud powered by Tru Optik is an integrated data management, campaign activation, audience measurement, and marketing attribution platform designed to empower media companies, publishers, and advertisers with the ability to better monetize audiences and engage their target consumers across Over The Top and Connected TV. The OTT Marketing Cloud is the first post-cookie, post SDK programmatic marketing platform. Tru Optik clients can leverage the OTT Marketing Cloud as an integrated, end-to-end platform, or access any combination of capabilities as needed to fill gaps left by their legacy vendors.
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