Reviews 03/31/2016

We are proud to share DMA Institute's accreditation with ABC Viewability Certification. As a globally recognised, industry-owned, non-profit distributing media auditor, ABC brings experience, independence and trust to the markets where ABC Viewability certification has been awarded. To remain complementary to the MRC/IAB requirements and recommendations, the 2015 ABC Viewability Audit has incorporated additional elements into the Certification process. For further information, I would refer you to the ABC site.

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