Inflection.io

Inflection.io B2B marketing automation announces direct integration with Segment

Inflection is founded by former Bizible, Marketo, and Adobe executives. We’ve been part of the industry as the tides turned from inbound and outbound, and now to product. The paradigm shift to the product-led growth era is undeniable now. And, the new age PLG companies need innovative solutions built for their requirements.

We built Inflection to drive adoption, expansions, and delightful engagements for your product users based on their new identity profile - a wholesome view of the product, people, and account activity data.

Now that Inflection has a direct connection to Segment, your product events can be first-class data for email segmentation and personalization. The data streaming from Segment to Inflection lets you run emails based on live action/events. You can get a single view of the customer across Segment and CRM with Inflection's unified identity profile.

https://www.inflection.io/post/inflection-segment-integration