Inflection.io

Inflection Announced Excel-Style Token Editor for Easy B2B Marketing Automation Personalization

Personalizing with custom tokens has never been easy for marketing teams even with help from developers, trust me I’ve been there. We have the widest ever seen top-of-the-funnels now. And, this brings on additional challenges in personalized customer communication at scale.

We built Inflection to solve for the issues faced by marketers in the product-led world with legacy marketing automation. This is why we built our tokens feature that is in a format that you are already familiar with — excel-style functions.

Validate your tokens without having to send test emails every time you make a change. You can leverage the syntax and sample usage when in doubt. Customize, add operators, and use nested functions to return the right data that is meaningful to your customers and your business as well.

See Inflection’s token editor in action to believe how simplified personalization at scale can get.

https://www.inflection.io/post/excel-style-token-editor