Product Overview
The Zeta Impact cross—channel marketing platform is used by enterprise marketing teams—including the Zeta services teams who support them—to deliver targeted, high-quality marketing that consistently engages customers across channels for improved business results. Formerly Acxiom Impact, Acxiom‘s marketing automation solution for enterprise marketers, Zeta Impact allows you to combine any amount or type of data from any source into actionable, 360-degree views of each customer for greater customer insight.
No technical expertise required
Instant
Marketing Function Customer Engagement and Retention, Metrics and Insights, Planning
For Use ByCompany Type B2B, B2C
Company Size Large enterprise (>10,000)
Geographic Scope Multi-national
Market/Industry Specialization No market specialization
Current / Past Customers HP, Lenox, AT&T, Men's Health Magazine, Garnier