Product Overview
AFS™ G2 is an easy-to-use, flexible data analytics solution that is purpose-built for the business user in the consumer goods industry. With more than 20 dashboards, more than 50 solution tabs and more than 100 supported KPIs, AFS G2 is powerful enough for the most discriminating BI user and easy enough for any user in the organization to access and analyze data with close to zero latency.
When integrated with other AFS solutions, G2 provides context-rich insights based on your solution’s data as well as integrated third-party data. This is achieved with pre-packaged KPIs and analytics that are based on best practices developed by working with hundreds of consumer goods companies. G2 is unique in offering Management by Exception functionality, which automatically alerts management to urgent business situations based on data deviations that violate or are trending to violate defined thresholds in G2 along with providing resolution alternatives.
Drive data insights with user configurable analytics as required by your evolving business conditions—without relying on IT.
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Marketing Function Metrics and Insights