Product Overview
Anchor Software offers Rooftop GeoCoding to provide highly accurate latitude and longitude coordinates. Rooftop geocoding enables businesses to assign latitude and longitude (lat/long) coordinates to customer addresses, allowing organizations to understand their customers better based on location. Latitude and Longitude coordinates also allow customer and constituent information to be visualized on a digital map. Businesses can use this information to direct customers to the nearest service point, enhance routing and delivery, and plan site location. Traditionally, most service bureaus offer lat/long coordinates based on ZIP+4®, not individual addresses. These ZIP+4 based coordinates are calculated on the center of the ZIP+4, and often weighted based on address density within the ZIP+4.
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