Brandchats

Product Overview
Brandchats is a enterprise social media analytics platform providing relevant information of the brand or product, the competition, and the keywords that are related to the business, by monitoring and measuring in real time what is being said on social networking sites such as Twitter, Facebook, Youtube, or blogs, forums and news sites. The solution provides companies with the capacity to listen, analyze and discover value insights related to their brands and business based on social data.

• Measures the presence and perception of the brand and its attributes in social media.
• Monitors the evolution of campaigns and measures repercussion in digital media.
• Measures repercussion and user opinions following the launch of a new product.
• Finds the main influencers who talk about the brand and discovers the most relevant in the sector.
• Analyses the evolution of the channels in social media, measures engagement and discovers the contents that are of most interest.
• Monitors the evolution of reputation crises and potential risk.
• Provides follow-up reports on the brand, company and executives, with calculation of sentiment and potential impacts.
• Compares brand perception with that of competitors.
• Discovers new trends, ideas and social and consumer habits.
• Collects, classifies and responds to client opinions, and discovers the free opinion that they express in social media.
• Connects the social data of clients, consumers and influencers with the internal data of the company

The unique value propositon of Brandchats: the intersection between data, the capacity to analyze this kind of data, and application to business cases that provide a measurable value and lead to concrete actions for the company.