Product Overview
Comscore's Offline Sales Lift is a measurement tool that evaluates the impact of digital advertising on in-store purchases by combining online ad exposure data with offline sales data. It provides actionable insights for advertisers to optimize campaign performance and demonstrate return on investment (ROI) across channels.
Enables marketers to measure offline sales against their investment in digital investment and make informed adjustments to future campaigns.
No technical expertise required
Instant
Marketing Function Metrics and Insights, Research
For Use ByCompany Type B2C, AGN
Market/Industry Specialization No market specialization
Current / Past Customers Carat