Product Overview
The HookLogic Advertising Platform is an advertising media platform for ecommerce. Embedded in ecommerce sites and apps, Sponsored Products are native product ads woven into the shopping experience. Ads are chosen to be relevant to the context and behaviors of each shopper and are dynamically generated to fit the style and layout of each site.
Instead of competing for the same audiences and bidding against each other at auction, brands and retailers join forces and win more, together. HookLogic dynamically fuses advertiser and retailer bids to optimally share costs and turbocharge media buys. Finely tuned ad delivery logic maximizes advertiser return, while maintaining eCommerce conversion rates, ensuring optimal performance for both brands and retailers.
Not specified
Marketing Function Branding, Customer Acquisition