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Platform

Move beyond your spreadsheets and slides and leverage all the easy-to-use CabinetM tools for managing, visualizing, reporting, and collaborating on your marketing technology stack.

Platform Overview
Build & Visualize Your Stack
Map Your Stack Architecture
Prepare for AI
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Collaborate & Report
Manage Technology Evaluation
Track and Align Skills
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Browse the industry's largest marketing technology database - over 15,000 products across 500+ categories.

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IBM: View Company Profile

IBM Contact Optimization

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Product Overview
IBM Contact Optimization is a contact management and optimization solution that ensures that customers receive the most relevant and profitable offers while minimizing customer contact fatigue.

Features

Define capacity constraints, such as size of the marketing budget limits or the allowable number of contacts per customer per period.
Define recorded preferences for each customer, such as preferred channel to receive communications.
Determine rules based on business considerations and define marketing goals to be specified.
Mathematically determine the best communications for each customer based on the customer’s interaction history and offer details.

Function

IBM Contact Optimization ensures customers receive the most relevant and profitable offers while satisfying the needs of individual business areas and minimizing customer contact fatigue.

Pricing

No pricing information available.

Try it Out Free Version : Unavailable Free Trial : Unavailable

Average Customer Spend

Installation & Support

Technical Expertise Required

No technical expertise required

Average Installation Time

Instant

Training

No Training Offered

Complementary Products

Partner Products

Integrates With

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More Like This

Personalization

Personalization Tools

Marketing Function Customer Engagement and Retention

For Use By

Company Type B2B, B2C

Market/Industry Specialization No market specialization

More by IBM

About us

CabinetM helps modern marketing and sales teams manage the technology they have and find the tools they need. The CabinetM marketing technology management platform enables full lifecycle support around technology discovery, qualification, implementation, and management. Marketing teams using CabinetM gain critical visibility and leverage to save time, money, drive revenue, and manage digital transformation. The company has built the industry’s most comprehensive database of over 16,000 marketing tools across 500+ categories, and currently has the largest set of marketing stack data as a result of hundreds of marketing stacks that have been built and are being managed on the platform.

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