Product Overview
IBM Marketing Cloud is a cloud-based digital marketing provider that offers email marketing, lead-to-revenue management and mobile engagement solutions. IBM Marketing Cloud uses customer data and individual behaviors, collected from a variety of sources, to inform and drive personalized interactions in real time. IBM Marketing Cloud powers the delivery of exceptional experiences for customers across the buyer journey by leveraging key data, providing analytical insights and automating relevant cross-channel interactions. Formerly Silverpop.
At IBM Marketing Cloud, we understand marketers’ needs and the challenges of reaching customers in the constantly changing world of marketing. As a result, we offer digital marketing software that helps marketers transform the customer experience — increasing engagement and driving revenue.
Not specified
Marketing Function Branding, Customer Acquisition, Customer Engagement and Retention, Metrics and Insights
For Use ByCompany Type B2B, B2C
Company Size Any size
Market/Industry Specialization No market specialization
Current / Past Customers Payoneer, Studio Moderna, Caffe Nero, Freesat, Ferguson