Product Overview
The Impetus One platform is an advertising engine, combining the Impetus.one website, the Impetus One mobile app and the Impetus AdReview app. A website could target the visitor to subscribe to a newsletter, rewarding them with a small amount of NUDGE tokens. An event organizer will be able to reward customers based on their participation at the event, verified with the customer’s location. A sports brand will reward users for running X miles or burning Y calories. Business specific goals and rewards will lead to higher Click Through Rates (CTR) and Mission Fulfillment Rates (MFR).
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